About Me
Hello, I'm Vedika
Hi, I am Vedika Sahni and I am pursuing BA (Hons) Fashion Marketing at Regent's University London, 2023–2026. I possess strong consumer insight and market research skills, including survey design, in-depth interviews, and qualitative analysis to identify meaningful behavioral patterns.
I am confident in segmenting consumers and translating research findings into actionable brand recommendations, particularly within the Indian beauty and skincare market.
What I Do
Key Skills
Consumer Insight Research
Survey & Interview Design
Qualitative Analysis
Regional Segmentation
Trend Forecasting
Insight Reporting
Experience
Academic Projects
✦
Consumer Insight Research Project
- Survey of 31 participants
- In-depth interview research
- Thematic analysis of identity & beauty behaviour
- Strategic skincare insights development
✦
Macro Trend Analysis Publication
- Researched globalisation & Indian beauty shifts
- Connected macro trends with purchasing behaviour
✦
Mayukhin Brand Concept
- Built insight-led skincare brand strategy
- Identified gap in Indian skin concern representation
Tools
Software Skills
Excel (Basic)
PowerPoint
Adobe Photoshop
Adobe InDesign
Corel Draw
Canva
Google Forms